January saw the launch of two important global animal welfare initiatives where SWFC’s Anna Heaton played a key role in standards development
Wildlife Friendly Enterprise Network (WFEN) Certified Elephant Friendly™️ standards are the culmination of many years’ work to develop a framework by which tea plantations can co-exist alongside elephants and produce a certified product, allowing people to choose tea from plantations that are Certified Elephant Friendly.
An adult Asian elephant and her calf
Asian elephants travel along ancient migratory routes that increasingly have been converted for human settlement and agriculture. In Assam, this brings elephants into close contact with people–especially around tea plantations–which can lead to conflict. The new standards are based on state-of-the-field research by University of Montana and other Asian Elephant and tea sector experts in the Indian context.
SWFC’s Anna Heaton has worked with WFEN for a number of years, assisting in the development of several different Wildlife Friendly standards, and played a key role in the development of the Certified Elephant Friendly standards.
“When it comes to Certified Elephant Friendly Tea, the expert input taught me a lot about elephants and the risks they face in tea plantations,” said Anna, who was involved in developing the science-based standards and certification framework. “It’s great to have been involved in a project that will support the conservation of these amazing animals”.
As well as her involvement in the development of the Certified Elephant Friendly Tea standards, Anna played a key role in the development of the new global Good Cashmere Standard, launched by the non-profit organisation, Aid by Trade Foundation (AbTF).
This important initiative sets clear standards for goat welfare and environmentally friendly land management, and also delivers positive social and economic outcomes cashmere farmers, their families and communities in Inner Mongolia. Cashmere goats are also farmed in a number of other countries and regions throughout the world and the initiative will be rolled out in other areas in the near future.
Find out more
Learn more about the Certified Elephant Friendly standards.
Learn more about the Good Cashmere Standard.